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General Counsel
Consulting
provided
exceptional
service in helping
my organization
recruit for a hard
to fill position.
They did extensive
work on the front
end to understand
our needs and
our culture and
began referring
highly qualified
candidates almost
immediately.

Melinda Burrows
Deputy General Counsel
- Litigation and
Compliance, Progress
Energy Service Company
LLC

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Litigation - General/Commercial Attorney in San Francisco, CA

Refer job# KVXS147216

Senior Director, Digital Channel Strategy The candidate will be responsible for: Leading a team that defines the strategy and drives the evolution of our external owned digital communication channels. These channels include our corporate blog and social media platforms (Twitter, Instagram, LinkedIn, and Glassdoor). Partnering with regional and corporate communications leads to develop and execute compelling digital content programs that are aligned with ongoing business initiatives and the corporate narrative to drive high engagement among targeted stakeholders to advance company s business goals and the company s reputation. Will report to the Vice President of Global Corporate and North America Communications. The Senior Director is an experienced digital strategist, storyteller and channel manager with the ability to translate communications programs to work in the digital world, combined with the ability to create a metrics driven, strategic approach that will help us define success. Works in partnership with communications and marketing partners, technology partners and others in the business to deliver integrated communications programs that create targeted, impactful, and measureable results. Be responsible for setting the channel strategy for company s external owned digital communication channels, metrics, KPIs, working model, and running the team operations. Partner closely with communications leads to plan and execute a content and platform strategy that drives high engagement by creating and defining a working model with the rest of the team to understand how they can plug into these channels for their plans, driving integrated communications efforts. Lead an integrated team that supports digital, video, social, print, design (infographics). Serve as digital storyteller and editor and chief for all content to ensure quality, clarity, consistency and alignment to company s business and reputational goals. Write, edit, design social and blog content that aligns with company s voice, and establish standards and processes to ensure consistently high quality of content to support business objectives across the team. Build and manage the company s social media profiles and presence, creating a channel strategy for each social network to advise regional and corporate communications leads on how they utilize these channels in ongoing programs. Create integrated editorial calendars for each channel. Develop and evangelize KPIs and reporting methodology for channel metrics in a dashboard format that facilitates sharing of insights. Set a budget and a paid strategy for each social channel in line with KPIs and goals. Establish strong relationships and processes with the broader Communications teams and content owners across the organization to align roles and requirements, solidify content and evolve the various channels. Collaborate with Marketing to ensure alignment of activities and to identify synergies. Manage a design agency to evolve the channels based on audience needs and company s goals/priorities. Manage the team s budget to ensure dollars are allocated appropriately based on the various roadmaps. Use agile methodologies to ensure project timelines are met and under budget. Maintain an understanding of web/mobile design trends to continually upgrade digital experiences. Collect, monitor and analyze social and website metrics and make improvements accordingly. Stay updated on industry trends and adjust content and channels strategy as needed. The candidate should have 12 years of work experience with a Bachelors Degree; or 10 years of work experience with an Advanced degree (MBA, Master's, JD). Should preferably have 10 + years of digital storytelling and integrated communications experience, with knowledge of running digital and social channels. Must have prior experience with channels management and content distribution, both in North America and internationally. Should have srong track record in editing, managing and creating content for a variety of communications platforms. Must have proven experience managing teams and processes to deliver efficient output and results. Broad understanding of the conventions and ?best practice of social media platforms is required. Must have intimate knowledge and understanding of SEO and Analytics. Distinct understanding of web/mobile UX/UI design and testing is required. Must have experience collaborating with UX/UI teams to define modern, highly engaging digital experiences. Familiarity with Adobe Experience Manager (AEM) or other content management systems is required. Knowledge of Adobe Photoshop a plus. Knowledge of basic design and development criteria including responsive vs adaptive sites is required. Must have experience working with all range of communications apps and platforms (e.g. PowerPoint, intranets, collaboration tools, social listening, blogs, video, photography etc.).

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